IN MEMORY OF
DAVID ADCOCK
(1946-2001)

We'll miss you, David.  But we won't forget you.  We always paid attention.
On February 21, 2001, David Adcock passed into another, hopefully better, place.  His friends and family gave a wonderful party in his honor at Hal's and Mal's.  A couple of days later, "Perez" (now at WTYX, but also a WZZQ veteran) subbed for David on his regularly-scheduled Sunday show "Toons Till Two" on WTYX
(Arrow 94.7
); it was a loving tribute featuring interviews with David's friends and associates.  There wasn't much time at all to prepare a 6-hour show of this nature, but somehow Perez and friends got it done.  I was in town at the time and was able to experience this on-air memorial which, I know, was straight from the heart.  That was obvious.

David was very artistically gifted.  His regular job was with a local graphic design and media production firm where he helped to complete many successful visual and sound projects for happy clients during his tenure.  Way back in 1970, I discovered David's period art in The Kudzu, Jackson's famous underground newspaper.  These were beautiful executions which included concert ads and front page art in a style which mirrored the times.  He also wrote record reviews and conducted interviews with musicians for The Kudzu.  Since fm radios were still scarce at the time (and most of the "new" music never got airplay except on WJDX-fm), many relied on David's written reviews as honest evaluations before blindly purchasing albums (which, in those days, were luxuries).  David started weaving his radio magic at WJDX-fm at some point in 1969 and  remained there until ca. 1975, a couple of years or so after the calls had changed to WZZQ.  He was one of the pioneers in underground/progressive radio, and WJDX-fm was among the first few of this type station in the entire country--which proves once again that, although Mississippi may rank near the bottom on many lists, it is certainly very near the top in terms of radio excellence, trendsetting, and talent.  I am very lucky to have lived in Jackson for the better part of 1968-1975 and to have heard the magic with my own ears.  Years later, David would draw heavily on his experiences as an announcer at WJDX-fm/WZZQ and create "Toons Till Two", introducing a whole new generation to his radio art, most recently heard on WTYX (Arrow 94.7) in Jackson:
"I call the show Toons Till Two, because I do it from 8:00 am till 2:00 pm on Sundays.  I started it in 1983, when the program director of a now-defunct local station asked me if I'd be interested in trying to revive the old WZZQ free-form radio style on Sunday mornings.  It sounded like fun, so I agreed.  The show started as Toons Till Noon, because it originally aired from 6:00 am till 12:00 noon.  It started gaining in popularity, however, and businesses began to call the station asking to sponsor portions of the show.  The station was surprised and pleased that the show was making money, but they found it hard to sell those first two early-morning hours. They asked me if I would move the time period forward to 8:00 till 2:00, and it's been that way ever since, on several Jackson-area radio stations, with a level of success that still surprises me. 

It's basically a classic rock show, relying on the album rock repertoire from the 60's and 70's.  I also include new releases from those classic rock artists who are still producing, like Eric Clapton, Bonnie Raitt, Joni Mitchell, etc.  The show usually contains a fair amount of blues, because I like the blues and there are a lot of blues fans here in Mississippi.  I try to put in music by artists with Mississippi roots or connections, like Cassandra Wilson and Lucinda Williams. And, since CD technology has become so widely accessible in recent years, I also play local artists who publish their own CDs, if the music is good and seems to fit the personality of the show.

The essence is, I play whatever I want.  I have a certain internal, undefined sense of what fits, and that's what goes on the air.  More important than the individual tunes, however, is the way I try to put them together.  ....I try to put some thought behind the sets I play, linking the tunes thematically, or musically, or historically, or by mood, so that the audience knows that there is at least a thinking human being behind the microphone.  Everything is spontaneous, by the way.  I play off audience requests and whatever kind of music I'm in the mood to hear at the time.  I never plan more than a couple of songs ahead.

I always sign off my program with, 'I appreciate your attention," and I really do.  It's very encouraging when audience members are not only interested in hearing their favorite songs, but are also paying attention to how the music goes together."

                                                                                              --David Adcock
                                                                                              (e-mail to me 2/01/1999)

It was this "how the music goes together" element which largely made David's "Toons Till Two" such a special show--and earlier, which made WJDX-fm/WZZQ such a special station.  David Adcock was a genius at putting music together.  We all will miss him very much.



  WTYX deserves some special recognition here, too:  I've been listening to the station on frequent trips to Jackson for a while now, and I can honestly say that this station is a gem in the otherwise radio muck which is all around us today--the classic rock cuts are a little deeper, the playlist a little larger and with better quality cuts than is the case at most stations of similar genre.  The dj's have something called "personality".  There is special programming at various times, such as "Toons Till Two".  These elements are not often found in radio today.  I can't help but think that WTYX is good because, for one thing, it is locally-held and operated.  And for another, because management and some of the staff had very close ties to--and take some amount of inspiration from--another great station long-since gone--WZZQ.  It is my sincere hope (and I know I'm not alone) that "Toons Till Two" can continue on as a wonderful Sunday-sort-of program on a station which puts forth its excellence in broadcasting each and every day.  In the few months since David Adcock departed our sphere, his show is still being heard at the regular time; his friend and associate,Sergio, has taken the helm, and who better to do so:  he also once worked at ZZQ and knew David's musical mind quite well--he comes from the same tradition, and he is fully capable of enhancing that tradition with his own individual taste and style.  There could be no finer living memorial to David Adcock than the continuance of "Toons Till Two".
BACK TO WJDX-fm/WZZQ
--page created 02 November 2000
SF.
updated 24 February 2001
amended 15 March 2001
slightly updated 26 August 2001

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